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LendingCrowd graphic image

Category

Graphic Design, Interpretation

Date

Client

LendingCrowd

Link

Website

Project

Artibrand works directly with the LendingCrowd team to develop their online and offline image.

LendingCrowd is a fast growing peer-to-peer lending platform. They match investors looking for a better return on their investment with SMEs seeking small business loans.

Having already established their strapline “Think Outside of the Bank”, LendingCrowd required a strong graphic look to stand out from the plethera of financial investment companies. Artibrand developed the strong directional triangle combined with a lifestyle aspirational photo, running this campaign across their printed literature, exhibition and social media channels.

The triangular approach has also been developed onto their website and online adverts. LendingCrowd.

Design and concept: Steve Kirkpatrick, Artibrand Ltd.