Lusophones are people who speak the Portuguese language, either as native speakers or as learners. There are officially 8 countries who speak Portuguese as there main language: Brazil, Angola, Mozambique, Portugal, Guinea-Bissau, East Timor, Cape Verde, Sao Tome and Principe.
The client approached Artibrand with an existing identity, recognising it was quite complex and were looking for something that represented Lusofonias: “In particular we endeavour to promote the Portuguese language and the culture of Lusophone countries. We do this by organising and delivering weekly Portuguese classes to bilingual children and, ultimately, to children wanting to learn Portuguese.”
After some research 3 approaches were discussed: a simple typographic approach (using the colours of the 8 flags), a ‘speech bubble’ approach or creating a character – eg. a Portuguese Rooster. From our research and methodology, the brand identity should be fun, appeal to children and adults, infer learning and look international.
The new brand identity is created from a chiselled informal font. Several of the letters have been modified with the inclusion of the flag colours, and the star which subtly represents a ‘gold star’ for achievement.
If you would like to see examples of our methodology in creating brand identity in more detail, please arrange for a free consultation: firstname.lastname@example.org or 0771 741 1805.
Concept and design: