13th June 2016
Print isn’t dead, it’s just adapted to change.
The idea of commissioning a brochure or leaflet as in the ‘old days’ of marketing (eg. 4 years ago), may seem like an abstract concept for some clients. The main two reasons are the set-up costs can be perceived as costly and it can’t be tracked or analysed like other online marketing solutions – or can it?
When a brochure is created you not only have an asset that you can send to a printer, you have a quality product you can save as a downloadable pdf – which can also be interactive and every word can be read by the search engines to assist in the organic ranking of your website. The same artwork can be used as a powerpoint article, a presentation slideshow, at a conference or for in-house training.
Many clients are also realising the benefits of short run digitally printed brochures, where the content can be tailored to provide a personalised direct mail solution.
Print then is going a similar direction to music – there’s still just as much of it around, but it takes up less space on our shelves and those pieces that do become printed material are of high quality and serve a special purpose.