Borderloop4 branding, promotions and digital


Brand Identity, Digital, Graphic Design



Scottish Borders Council asked us to create a brand identity and promotional material for 4 new cycle routes through the Scottish Borders.

Part of the brief was to come up with a name – from a list of several options Borderloop4 was given the green light.

We designed the identity as solid linework for use on restricted areas, such as clothing decals and graduated tone version for literature. The colours on the brand identity are used to colour code the 4 routes on maps, which are generated online via GPS readings.

Design and concept:
Steve Kirkpatrick
Team designer:
Nicky O Toole

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