Historic Environment Scotland identities


Brand Identity, Graphic Design



Artibrand worked closely with Lyndsey Clark to create two identities for Historic Environment Scotland.

The identities are part of a scheme to encourage activities, exploration and engagement at HES properties.

The application of the identities is onto an explorer pack and a mobile cart, which required the solution to be adaptable to a range of sizes and finishes. Artibrand created a series of bespoke icons, which were simplified as the designs developed.

Finding just the right font, which was highly ledgible yet had a vintage feel, proved quite difficult, therefore an existing font was adapted making a unique alphabet that HES can utilise.

Branding and graphics, Steve Kirkpatrick
Artibrand Limited