North Ayrshire HSCP branding and report


Brand Identity, Graphic Design



North Ayrshire council required a Strategic Plan brochure for their Health and Social Care Partnership. The approach was to design a bright and inclusive document using people and health related icons and photographs, utilising speech bubble shapes to infer sharing, discussion and cross-refering of services.

The open hands with people graphic was adopted as the Health and Social Care Partnership brand identity.

Design and concept:
Steve Kirkpatrick
Team designer:
Nicky O Toole
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