Roucan Loch brand identity


Brand Identity



Roucan Loch Crematorium required a brand identity they could develop throughout their promotions.

The client had a definite idea on approach using two swans face to face to create a heart shape. Whilst this approach has been used before, the execution of the illustration style was important to provide a respectful tone. We developed this idea with swans in a variety of poses (as per the flying swans shown) but a simple overlap of the swans set against a gold background was the final preferred design.

Design and concept:
Steve Kirkpatrick
Team designer:
Nicky O Toole
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