St Cuthbert’s Way branding, promotions and digital
St Cuthbert’s Way is a 100km walk that starts in the Scottish Borders and finishes at Holy Island in Northumberland. The Way takes in some fantastic undulating landscape before falling to sea level and the coast.
We designed the St Cuthbert’s Way identity, short walks brochure, promotional literature, waymarkers, merchandise and website.
The brand identity is based on the St Cuthbert’s cross, where we felt the name and the association with Abbey’s, Holy Island and Lindisfarne gave the official route it’s distinct uniqueness and heritage.
The walk can also be done is short designated stages – we created a simple call-to-action on all promotions: 100km Distance Walk | 24 Short Walks | Let’s Go!
Design and concept:
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