Walk the Whithorn Way identity and print material


Brand Identity, Digital, Graphic Design



Artibrand creates a brand identity and printed material for Walk the Whithorn Way: a newly mapped 143 mile walk, which follows much of the westerly pilgrimage route from Glasgow Cathedral to Whithorn on the Solway Coast.

The route was travelled by pilgrims for well over 1000 years. At its peak round 1500AD, the shrine at Whithorn attracted pilgrims from Scotland, England and beyond, who traced a network of sea and land routes to Whithorn.

The brand identity was designed to reflect the religious pilgrimage and sectional route, using a cross and map marker shapes. The route is divided into 13 sections so it can be experienced in stages or as a complete walk. We created individual route maps and leaflets for each sectional walk.

Local school children from each section created their own stamp design, which can be accessed at points along the walk and stamped into a Walk the Whithorn Way Passport, which contains a pull-out-map of the complete route. If you complete all 13 stages you can apply for an official Way certificate to acknowledge your achievement. Artibrand designed the passport, certificate and realised the children’s stamp designs through to production.

Walk the Whithorn Way is also available via a developed app:

Walk the Whithorn Way for Android

Walk the Whithorn Way for Apple

If you would like to see examples of our methodology in creating brand identity in more detail, please arrange for a free consultation: steve@artibrand.co.uk or 0771 741 1805.

Concept and design of identity and print:

Steve Kirkpatrick
Artibrand Limited