How do you create a brand identity from a blank canvas?

Well, it’s a lot to do with common sense in working with a client to find out their USP, but there is a point where the ‘magic’ happens, which determines the creative approach.

Access a case study pdf for some common sense tips on what to consider when creating a brand identity, and a detailed step-by-step case study of the Dark Sky Planetarium brand here.

Artibrand Branding Tips

Related posts

Remembering together Installation

The perfect weather day to install interpretation across East Lothian, as part of the Remember Together Walking Trails on behalf of Remembering Together, Greenspace Scotland, East Lothian Council and partners. Two lectern stands have detailed map routes along the coast at North Berwick and village of Spott. Four freestanding posts contain zinc rubbing plaques with map routes, flora and fauna, to commemorate the walks during Covid at Haddington, Port Seton to Prestonpans, Tranent and Musselburgh lagoons nature reserve.

A big thank you to Eastern Exhibition who did a fantastic job producing and installing the interpretation solutions, designed by Artibrand.

See the full story here.

Forum for the Future Annual Report

Artibrand designs another annual report for Forum of the Future, working closely with their Mumbai and London offices.

The styling is as per previous editions, with this years theme: “we chose to deepen our focus on energy, food, and the purpose of business; to supercharge our futures work to illuminate positive visions and ways to build resilience and prepare for change; and to maximise our convening power to bring diverse actors together and co-create pathways to get us there quicker”.

View previous work we have designed for Forum of the Future here.

Remembering Together East Lothian Trails

Artibrand worked with the Remembering Together East Lothian Team to create 6 trail maps, along with zinc rubbing posts, free standing signs, downloadable digital maps and a printed fold out map.

Steve Kirkpatrick worked closely with the team, which comprised of 2 lead artists, East Lothian Council and a variety of partners associated to each walk. Apart from creating the maps, Steve illustrated a selection of flora and fauna, which you are likely to see on each trail. These are represented on each map and on zinc rubbing posts at the start of the trails.

See whole story at here

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