How do you create a brand identity from a blank canvas?

Well, it’s a lot to do with common sense in working with a client to find out their USP, but there is a point where the ‘magic’ happens, which determines the creative approach.

Access a case study pdf for some common sense tips on what to consider when creating a brand identity, and a detailed step-by-step case study of the Dark Sky Planetarium brand here.

Artibrand Branding Tips

Preston Tower and Gardens

Artibrand worked closely with heritage consultant Lyndsey Clark, client East Lothian Council and a team of partners (NTS, HES, local community, contractors, architects) to create a first phase of interpretation solutions at Preston Tower and Gardens, Prestonpans, East Lothian. It’s been a busy and satisfying 18 months on this project to date and we’re looking forward to continue into the second phase of the project.

The solutions to date include: lectern boards, contemplation area, heritage trail with zinc rubbing plaques, interpretation masterplan and a host of marketing material.

You can view the documentation of the project at this webpage: Preston Tower and Gardens

You can also access a PDF case study of the project along with tips on interpretation planning here.

Artibrand interpreting tips PDF

Remembering Together East Lothian Trails

Artibrand worked with the Remembering Together East Lothian Team to create 6 trail maps, along with zinc rubbing posts, free standing signs, downloadable digital maps and a printed fold out map.

Steve Kirkpatrick worked closely with the team, which comprised of 2 lead artists, East Lothian Council and a variety of partners associated to each walk. Apart from creating the maps, Steve illustrated a selection of flora and fauna, which you are likely to see on each trail. These are represented on each map and on zinc rubbing posts at the start of the trails.

See whole story at here