Related posts
How do you create a brand identity from a blank canvas?
Well, it’s a lot to do with common sense in working with a client to find out their USP, but there is a point where the ‘magic’ happens, which determines the creative approach.
Access a case study pdf for some common sense tips on what to consider when creating a brand identity, and a detailed step-by-step case study of the Dark Sky Planetarium brand here.
Tam: A New Scottish Musical branding
Steve Kirkpatrick worked closely with Theatre Director Ellie Jay Stevens and DG Arts to create a new brand identity for “Tam: A New Scottish Musical”.
Ellie was looking for a brand identity to represent her new Musical, which is based on the Robert Burns poem Tam O’ Shanter but has a contemporary take, concentrating on the feminine characters.
See the full story and graphics here.
Preston Tower and Gardens
Artibrand worked closely with heritage consultant Lyndsey Clark, client East Lothian Council and a team of partners (NTS, HES, local community, contractors, architects) to create a first phase of interpretation solutions at Preston Tower and Gardens, Prestonpans, East Lothian. It’s been a busy and satisfying 18 months on this project to date and we’re looking forward to continue into the second phase of the project.
The solutions to date include: lectern boards, contemplation area, heritage trail with zinc rubbing plaques, interpretation masterplan and a host of marketing material.
You can view the documentation of the project at this webpage: Preston Tower and Gardens
You can also access a PDF case study of the project along with tips on interpretation planning here.